My Work

DAYUL SOOP CAFE (2026)

Dayul Soop cafe branding — three coffee cup mockups with forest green and white designs

Branding Design

Tools: Adobe Illustrator, Adobe InDesign, Procreate, Figma

Branding design of a cafe in the forest, where they wanted people of all age have fun in their own way with nature. Brand image was created through the forest and trees surrounded near cafe.

Cafe Overview

Dayul Soop cafe exterior with glass facade and terraced lawn

Sunset view from Dayul Soop cafe terrace overlooking forested hills

Dayul Soop cafe is in the forest, where the client wanted people to have a break and healing time outside the city where people all ages can have fun. They wanted to their unique features of mountain view cafe with large area to walk around with nature to stand out. This is where I incorporated the trees, forest and wood as the main design factor to really emphasize the aesthetic of this cafe’s unique features.

477, Dongnam-ro, Buk-gu, Ulsan, Republic of Korea

Logos

I created two logos as client’s request, where one shows cafe’s identity and another one showing the building of a main cafe. They wanted it to be fun but minimal at the same time which aligns with the aesthetic of the actual main building.

Logo 1: Brand Identity

Logo 1: English Ver.

Logo 1: Korean Ver.

Emphasizing the most unique part of this cafe, which is nature, tree, and forest. I decided to use the shape of the tree as the main identity for the minimal and simple logo. To achieve the minimal aesthetic, I used the line art style to illustrate tree. I put the circle around the trees to show that this is the space where you can be around nature and do a lot of activities with nature.

Color

Deep Forest #1F4B2F

With the darker color, it makes the cafe feel like it’s in logo instead of just several trees. Also the color is usually called as a Deep Forest which goes well with the cafe’s feature.

Logo 2: Main Cafe Building

Logo 2: English Ver.

Logo 2: Korean Ver.

This logo portrays the main building of the cafe. The main building of the cafe is made entirely out of wood, which client was really proud of and wanted to emphasize it. So I traced the building using Adobe Illustrator to make it look like a building and created the path, lawn, and trees. These elements represents the cafe itself well, since customers can take the path to walk around the forest.

Color

Deep Forest #1F4B2F

Dark navy #0E0E20

Peach Wood #FCBB7E

Sand Path #C28F61

I used Deep Forest as the nature color in logo 2 to make both logo consistent. Dark navy was used for the roof, inspired by the original building. Peach Wood shows that wood was used to build the building. Sand Path represents the path and give contrast with the building.

Font

다율숲

Font: Gowun Dodum

Simple, Minimal, Friendly, Warm, Calm, Natural

With the Korean font, client wanted it to be very welcome vibe with a simple and minimal aesthetic like the main building and overall cafe’s mood. The font isn’t too stiff and also gives natural aesthetic which reflects the nature around the cafe.

Font: Quiche Text

Creative, Timeless, Minimal, Curated, Luxurious

Client wanted English font to be more curated and simple compare to the first one. So we decided to do a Quiche font which also portrays premium experience cafe.

Cup Design

With the cup design, I placed main logo at the center to indicate a cafe. I also used the same color scheme as the logo I used for the consistent cafe branding. I added forest illustration under to make cup more fun and shows cafe’s identity.

Back design of the cup, which is the third cup on the image, has the cafe name in English and also a qr code to the cafe website as a client’s request. In Korean, I also wrote cafe, bakery, and cultural space to inform the users about the place they are currently at. I added some foot silhouette to make it more fun and connected with the front side of the cup.

Merch

For Dayul Soop Cafe merch, the client wanted something that users can use in daily lives, which can also use as an advertisement. With various merch ideas, we decided to create tote bag as a first merch considering the budget and in order to advertise we realized tote bag is the best options.

Dayul Soop Cafe tote bag with doodle forest illustration hanging on a chair

For the design of the merch, I tried my best to emphasize the unique fun features in the cafe and also keep the natural aesthetic and also fun design for all age can use. I decided doodle style is the best way to achieve it. Some of the doodles that I draw to show Dayul Soop Cafe are:

Bird house that is displayed around the forest
Pond with tadpoles
Yellow flowers
Trees
Toad shaped rock
Cafe building
Places where customers can drink

Cafe was manage to sell...
200 tote bags

Dayul Soop Cafe tote bag with forest cafe doodle hanging against wood paneling

Other Designs

Business Card

For the white business card, I used the building logo for the business card as requested by the client. I kept the typeface and the color same as the logo that I used. I was aiming to make the business card very simple but contain all the information that client wanted like their contact info, cafe name, their name, and cafe’s instagram handle.

For the green one, the client wanted his other business to be in it too and not going just focusing on the cafe. However, he still wanted to keep the style of the cafe which I made a decision of keeping the same color and typeface.

Dayul Soop white and green business card mockups

Floor Matt

I used the main logo and the typeface on the floor matt for the cafe. I wanted to make this shows the cafe’s identity well, since this is the first thing customer is going to see when they enter the building. I used the background color of the floor matt same as the color from the logo too, so it shows customers that they are entering the right building and welcoming them.

Dayul Soop branded green foot mat at a cafe entrance

Dayul Soop Cafe bathroom doors with leaf-shaped gender signage

Bathroom Signage

Since the cafe’s theme is nature, client wanted the bathroom signage to blend in with the nature. To meet their wants, I realized there were a lot of leaves around the cafe, so I decided to use a leaf illustration with male and female icon to design the bathroom signage.

Additional Planning

Client wanted customers not only use this Dayul Soop Cafe as a place to drink but also a place to have fun. They wanted this cafe to be more than a cafe and be a cultural space. So we decided to incorporate some activities for customers to do while spending time at this place and feel welcomed.

Activities

Colorful chalk drawings covering an asphalt path

Children drawing with chalk on pavement outside Dayul Soop cafe

Chalk drawing of Korean flag and character on asphalt

Children drawing with chalk on asphalt with heart doodle in the foreground

Brought an idea of using chalk for people to express their creativity and enjoy the time while in the cafe. This activity is loved by all age range customers since they are able to write or draw whatever they want on the road. These activities are rarely found in South Korea which is a really strong unique feature of this cafe.

Child standing inside a cream teepee tent outdoors

Two children playing in a sandpit inside a tent

Three children on a grassy field under a cloudy sky

White teepee tent on a grassy field with children nearby

Adding a huge tent in the lawn so younger age customers are able to have fun in nature and also put the sand area where they express their creativity. This is also a very unique feature for this cafe, since it is really hard to find area like this in the city.

Halloween Event

Halloween gargoyle prop with white foam pumpkins

Halloween vampire and hooded figure props in workshop tent

Workshop with carved foam jack-o-lantern pumpkins

Purple glitter bat hanging above Halloween pumpkin props

Wide view of Halloween props including gargoyle and vampire figures

Communicating with the client through virtually, we are currently planning on a halloween event for the october. The images shows halloween decorations that will be used in the cafe.